Word: targetedly
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Should Geoffrey catch on, it would bolster the conviction of Toys "R" Us CEO John Eyler that it's still possible to combat the low-cost threat posed by Wal-Mart and Target. Geoffrey "is potentially a $1.5 billion business," he says. "The Geoffrey stores are flat-out fun--and it's not clear if going to Wal-Mart or Target is fun." So far, the concept seems to be working. Since Geoffrey opened 14 months ago, Wisconsinites appear to have embraced it, showing up in large numbers and steadily boosting sales, the firm says. Maintenance technician Lonnie Roeder...
...sale at $19.46, 30% less than the list price and reportedly below even the wholesale cost. "Did it catch us by surprise? Yeah," Eyler admits. Still, he adds, since early November "we've been price competitive." That's good news for consumers, the prime beneficiaries of such skirmishing. Target last week reduced the price of its Bratz disco-doll set from $100 to $65, challenging rivals to follow suit. Wal-Mart matched the price, while Toys "R" Us sells the set for $100 in stores and $80 on Amazon.com its online partner...
...successful mass merchandisers, Wal-Mart and Target can more easily afford a price war than Toys "R" Us and other toy specialists. Wal-Mart's sales of high-margin items like flat-screen TVs can make up for losses on low-margin toys. It's a classic loss-leader attack. Wal-Mart figures that supercheap toys will lure customers to the store, where they might buy pricier items. That puts the squeeze on toy specialists, which must either follow suit and risk losses or try to hold their prices and bet that their superior customer service and selection will enable...
...estimate it's more like 25%). Toys "R" Us, KB Toys and smaller toy chains, meanwhile, have either lost share, quit the business or struggled to hold ground. Says analyst Todd Kuhrt of Midwest Research, "It's clear that consumers are voting with their wallets for Wal-Mart and Target...
...Cost of a portable CD player during Target's post--Thanksgiving Day sale...