Word: targetedly
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...than $2 million an episode. While that's not cheap, an episode of ER costs $13 million (though you do get Noah Wyle). Bruckheimer is able to do this because he's an expert at making everything look rich, even if it's just the equivalent of putting a Target bracelet in a Tiffany box. It's also because he doesn't hesitate to call in favors. The Black Hawk Down special-effects team does odd jobs on all three Bruckheimer shows. After all, who would turn down a request from a guy who has $200 million to blow...
ELEVATORS Commercials on flat screens in elevators may prove to be a godsend for those who hate small talk, as well as for advertisers who want to target a specific demographic. By placing ads in selected office buildings, marketers can reach high-earning, highly educated professionals likely to buy their products. Office workers spend an average of six minutes a day--24 hours a year--riding in elevators, usually looking at nothing but their shoes, according to Michael DiFranza, 41, CEO of Captivate Network. Captivate has installed 4,200 flat-screen video monitors in about 400 office buildings...
This ability to micro-target an audience is Zoom's chief selling point. "If an advertiser wants to get its message out to gay Hispanic men, we've got them," says Zoom's Roche, whose firm knows which bars are frequented by those men. "If the advertiser wants sports fans, we know where to get them." He adds that the company does business with a number of pharmaceutical companies that sell some products specifically for men or for women. Rest rooms, he says, are an ideal place to reach men only or women only. It's a shame that Pfizer...
...July; those judgments have been appealed. Given the troubling alliances he has divined in Pakistan, Lévy believes the Western world is arguing about the wrong issues and missing its main adversary. "The war in Iraq was morally justified, but politically inept," he says. "America chose the wrong target." Washington's continued coddling of the Islamabad government should end, he believes; it is to Pakistan that arms inspectors should be dispatched to head off any technological transfer from the government to radical Islamic groups. Back from his inquiries with a book on the stands, Lévy is once...
...Some kids come to every single performance,” says Furrow. The target audience ranges in age from two to 11, but according to the producers, undergraduates often appear with siblings or wards...