Word: targetedly
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Sensing an opening, the Bush Administration has decided to make the homeless problem a target of compassionate conservatism, which got pushed back after Sept. 11, when conservatism was everywhere but compassion was available only for the attack victims. And it's putting its central domestic doctrine to the test on an issue on which the Democrats have been unable to show much progress. It's a good choice, not only because the expectations are so low after decades of failure but also because it is unassailable in its immediate need...
...Iraqis have provided the U.N. with the names of 500 experts involved in banned research, but that is a woefully inadequate number, since U.N. officials say they know of at least 2,000 who have been involved in past nuclear programs alone. The U.S. has its own target list, which officials plan to hand Blix soon. Some Bush aides expect Iraq to refuse access to its best experts, which would constitute a damning material breach of Resolution 1441. "Blix will have to ask to interview them; otherwise he's not exercising the mandate given to him," says a Pentagon official...
...however, much of a career arc for a big businessman. Yet this month Kirk, 47, and his fictional creations, the zippy Miss Spider and her bug confederates, began an unprecedented assault on the nation's nurseries, closets and gardens. Kirk's works will become Target's first children's designer brand. And as with the store's popular home products designed by Michael Graves and Todd Oldham, Target will be heavily promoting the signature style of the creator of the merchandise. The aim is for Kirk to become the progenitor of a "children's lifestyle brand." Think Martha Stewart...
...Target and Kirk, however, are trying to take a reasonably successful franchise to a whole new level. Children's-merchandise aisles are dominated by characters from television and movies. It's rare that a character known through books alone can win the instant toddler recognition that drives many kids' purchases. And while Kirk's books have been big sellers, he has not had the runaway success of Ian Falconer's spunky little pig Olivia or President Bush's personal favorite, Eric Carle's The Very Hungry Caterpillar. Still, neither Falconer's nor Carle's works are being spun into anything...
...Target has taken an eccentric toymaker's vision and turned it into a product line. While Kirk says he and an assistant have done "thousands and thousands" of drawings for possible products, Target is manufacturing and delivering merchandise in just three areas: clothes, furniture and gardening appliances. Of these, the gardening tools (including watering cans, stepping stones, sprinklers and kneepads) look the most irresistible, perhaps because they constitute the least exploited category...