Word: targeting
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Dates: during 1960-1969
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Different critics mean different things by waste. The most obvious definitions are heedless opulence, which, as it were, drops too much from the table, and the readiness to discard the only slightly old. A secondary target is the artificial stimulation of the consumer to buy in vast quantities things he never wanted until he was told. Often such complaints sound highly plausible, particularly when reinforced by a wrecking ball hitting an old landmark or an infuriating commercial peddling a clearly needless "improvement" in some trivial product. Yet waste is not what it seems to be. The term implies a moral...
...housewives' assault on the high cost of food, one item at the check-out counter has become a highly visible target: trading stamps. Trouble for the $1-billion-a-year industry is coming from all directions...
Housewives' Target. The boycotting housewives had little interest in the complexities of economics or electronics, but they concentrated much of their ire on a most visible target: supermarket games. The cost of such come-ons as Bonus Bingo, Pot-O-Gold and Let's Go to the Races amounts to approximately two-thirds of 1% of supermarket sales-half as much as the profit margin for the industry. The marketers rationalize that the games are an expensive promotional nuisance, but that Mrs. America is attracted by them despite her protests. Said Clarence G. Adamy, president of the National...
...that moving target! Bust his nose! Rattle his teeth...
Observing the accelerating pace of state and local government spending-up 125% in the past decade and now about equal to federal spending, excluding outlays for such items as pensions and interest payments-the President's economists saw a ready target for the economy ax. They argued that many state and local expenditures were not essential and could be deferred until the economy was under less inflationary pressure. But what looks deferrable to Washington bureaucrats looks ten years too late to officials of cities and states that have felt the full force of the postwar population expansion. Though...