Word: targeting
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...banks' shareholders don't make a promising target. The stock prices of Citigroup and Bank of America, to name two especially dramatic examples, are down more than 90% from their 2007 peaks. There are arguments, relating to incentives for executives and future shareholders, for wiping out current shareholders at the most troubled banks. But that won't pay for anything - the shareholders simply don't have much more value to cough up. Same goes for those who work in the business. Many have lost their job and life savings, and most have seen their salary cut. Yes, there have been...
Nothing says more about the American mind-set than what consumers are buying, and ignoring, at drugstores, supermarkets and mass-merchandising outlets like Wal-Mart and Target. TIME asked the Nielsen Co. to identify the best- and worst-performing product categories during this recession, and the findings are quite revealing. In general, people are buying more food to prepare at home, a function of their eating out less often at restaurants, which are suffering. At the same time, they're forsaking home furnishings and more discretionary items. "The American consumer is clearly getting back to basics," says Todd Hale, Nielsen...
...Jessica O. Matthews ’10 are currently working on a project called the sOccket, a soccer ball with an internal device that stores energy every time the ball is kicked. The stored energy would be used as a power source, with the target market being underprivileged communities throughout Africa. The four met while enrolled in Engineering Sciences 147: “Idea Translation Lab,” in which they were assigned to work together on a project based on a common global health interest. Rather than an initial interest in entrepreneurship, the idea behind the sOccket itself...
...Chau. “We have made it our mission to provide a fresh aspect to college apparel.” Campus Kings’ two product lines—dubbed “Eli” and “Bulldog”—will each target different demographics, offering both an athletic sneaker and a more casual, canvas shoe. Both lines, Chau said, are intended to emphasize school spirit—right down to the image of Yale’s famous Harkness Tower printed on the shoe’s heels...
...Northern Ireland's police force was a primary target for the Provisional IRA during the Troubles. Overwhelmingly Protestant in its membership, the Royal Ulster Constabulary (RUC) was detested by many Catholics, with the staunchest republican neighborhoods effectively becoming no-go areas for RUC officers. Over 300 policemen and women were murdered during Northern Ireland's 30-year conflict. (See pictures of new hope for Belfast...