Word: targeting
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...strongly do you believe The Nurture Assumption's assertions hold up a decade on? They've held up quite well. I took an extreme position: that parents have no important long-term effects on their children's personalities. By doing this, I was making myself an easy target, inviting developmental psychologists in the academic world to shoot me down. But their attacks have been surprisingly ineffectual. One traditional developmental [psychologist]even admitted, not long ago, that they still can't prove that parents have any long-term effects on children. She continues to hope, however, that someday they will find...
...Alzheimer's, the hallmark plaques of the disease are known to target and clog the hippocampus and nearby regions first, which explains why the initial symptoms of the disease involve memory loss - and why early stage patients may have trouble remembering whether they ate breakfast that morning, but can still recognize friends from childhood. Though Berry does not yet have scientific evidence, she strongly believes that low-tech treatments like episodic photography can spark specific and targeted activity in the hippocampus, keeping it active for longer or even regenerating it - and perhaps allowing patients to hold on to new memories...
...strategy that scientists are testing for an improved way to treat influenza. Researchers at the Dana Farber Cancer Institute, the Burnham Institute for Medical Research and the Centers for Disease Control and Prevention have collaborated to test an antibody-based therapy for flu. Specifically, they tested antibodies that target core, conserved regions of the virus that do not mutate as readily as other parts. That's a little like attacking the virus's operating system instead of its software. Go after such primal programming, and the bug has less of a chance of mutating its way to resistance...
...Meanwhile, the Tigers were taking their time, looking for cutters, and creating open shots for their top scorers. Princeton’s sharpshooting Berry played target practice from various points behind the arc, hitting four of five three-pointers in the first half. Each of her rainbow set shots appeared to pause momentarily at its peak; she backpedaled triumphantly just as each ball plunged perfectly through the goal, touching nothing but the bottom...
...second thing we're seeing here, which is really curious, is that as people shop in store, they are putting things in their basket as they move through the store, and then taking them out when they get to checkout. 'I put that cute blouse that I saw in Target into my basket, and I'm going... 'nah, maybe not.' Someone picks something up from their basket, takes it to another section, and then discards it. So the stores are just messier. And a basic rule of retailing is that you have to have a clean store...