Word: targeting
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...month to advertise its new beverage, Coca-Cola Blak, and its new global slogan, "The Coke side of life." According to senior vice president Katie Bayne, the brand will run ads on the top 10 boards in 28 national markets. Last year she advertised in only 10 markets. "Our target consumers are increasingly outdoors," she says. "And out-of-home ads are a surefire way to get our message to them...
...brands love India. Jimmy Choo and Gucci are just the latest makers of luxury goods to target India as the next hot growth market, joining Herm?s, Christian Dior, Louis Vuitton, Cartier, Piaget, Tiffany, Moschino and others. Last October, Chanel launched its brand by organizing an exhibition and haute couture extravaganza in New Delhi's tony Imperial Hotel with models flown in from Paris. That same month, Swatch Group introduced its Breguet watches (average price: $30,000) to India, which it hails as one of the world's most enticing growth markets. In January, the Indian government gave upscale retailers...
...make clear, inappropriate teacher-pupil relationships are not rare. According to Charol Shakeshaft, a professor of foundations, leadership and policy studies at Hofstra University, sexual misconduct is the top reason teaching licenses are revoked. "About 10% of kids report that sometime during K to 12, they have been the target of some form of educator sexual misconduct, and about 7% report physical sexual misconduct," she says. "About one-third of those cases are female teachers to male students...
...reply to Harvard’s offer of admissions. If 78 percent of the 2,109 admitted students decide to come to Cambridge in the fall, the Class of 2010 would have 1,645 confirmed members, leaving 39 more places for the admissions office before reaching the target size...
...Sunday's explosive raid in a Baghdad quarter controlled by a Shi'ite, anti-American militia. Primed to bust up a vicious kidnapping cell linked to an insurgent group, Iraqi commandos and elite counterterrorism force members, with their U.S. counterparts in a supporting role, swooped on a target building they insist was bristling with armed fighters. By the time they'd left a hostage had been rescued, 16 men were dead, three wounded, and 18 taken prisoner. But what followed took everyone by surprise...