Word: targets
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Dates: during 1980-1989
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...hope to teach the core of an election campaign, which is target and message," Reese says. "The winning campaign is the campaign which best answers these four questions: What truths do we tell? To whom? Through what channels of communication? How many times...
...Nixon didn't lose the presidency because of what he did, its because he lied and got caught. So we have to tell the truth. We're not obligated to tell all of it. It's an antagonistic contest between two candidates. So we can tell the truth selectively... Targeting is the elimination of prospects. If you target me out, you leave your best prospect for the expenditure of your resources; and if you create the best messge for those prospects, then you'll have a greter chance of making your money and people go farther...
Finding the appropriate message for the appropriate target requires detailed demographic analysis. According to Reese, experts have divided the United States into 250,000 blocks of 280 households called Census Block Groups...
...disturbing deals are the hundreds of hostile takeovers carried out by raiders financed with junk bonds. No wonder corporate executives focus on short-term profits and their companies' stock prices if they constantly have to look over their shoulders for a raider. Even worse, hostile takeovers often saddle the target companies with huge debts that make them weaker than they were before the raid. The solution is not to ban all hostile takeovers, which would allow some ineffective chief executives to remain entrenched for life. But the Government could put restrictions on the amount of debt that could be accumulated...
...Avenue when a flesh-and-blood candidate, Dukakis, was appearing last Tuesday at the Jeep plant, less than a mile away. But in a TV era, Dukakis was glimpsed by fewer than a thousand chosen Toledo residents during his four hours in the city. Local television was his true target. While the early- evening news stressed Dukakis' planned message ("I care about working men and women"), the media glow quickly dissipated. By 11 p.m., Dukakis was upstaged on two of the three local newscasts by a murder trial...