Word: targets
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...virtual store where they can "buy" clothes. In its real shops, the retailer is setting up pods so customers can play the game in the store. Suzanne Egleton, marketing head for Ben Sherman, has worked in the games industry and thinks games are a great way to reach her target audience of men aged 18 to 34. It's an exciting new medium, she says, "and a lot of brands don't understand it. I wanted to be one of the first fashion brands to use it to target my audience." But while no one disputes the technical prowess...
Sitting sentry in the center of town, the Marines are a ripe target for insurgent assaults. On April 24, mortars begin crashing down on the compound, and the shuddering impacts force the grunts to take cover in their rooftop bunkers. From an alley in the northeast, an insurgent fires a rocket-propelled grenade that slams a wall along the narrow mouth of a sandbagged gun pit. Shards of hot metal penetrate the opening, hitting Corporal Jonathan Wilson. Blood pours down his neck. "Corpsman up, corpsman up," he cries--asking for a medic to head to the roof. He runs downstairs...
...like the Chicks, and I won't play it." Few other stations are playing Not Ready to Make Nice, and while it has done well on iTunes, it's quite possible that in singing about their anger at people who were already livid with them and were once their target audience, the Chicks have written their own ticket to the pop-culture glue factory. "I guess if we really cared, we wouldn't have released that single first," says Maguire. "That was just making people mad. But I don't think it was a mistake...
...Which is to say, the press corps will take aim the instant Gore presents himself as a target. As it stands now, he has come to specialize at beating critics to the punch, perfecting a wry comic persona that manages to parody and deflect the image of the wooden know-it-all that dogged him in the 2000 campaign. For the May 13 episode of Saturday Night Live, he delivered an Oval Office speech from an alternate future, six years into a Gore administration. Global warming has been reversed, with the unfortunate consequence of precipitating a "war on glaciers...
...Bloggers have yet to whip themselves into a humor-patrolling frenzy over the MSM's lack of attention to Gore's satire - though it was undeniably funnier than Stephen Colbert's White House Correspondents' Association monologue, it had a smaller target: the person who was elected in 2000, not the one who actually sits in the office. It's that twist of history that made the skit so satisfying to liberals, myself among them, who have gnashed their teeth through six long years in George W. Bush's Washington. But the satisfaction one might draw from even a playful vision...