Word: targetted
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Dates: during 1990-1999
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Beyond normal first game rustiness, the Crimson had some difficulty adjusting to Mazzoleni's demand that his players make quick decisions with the puck. Many feeds failed to find the stick of its target...
...elusive enzyme could finally offer a target at which drug designers could aim their medications, just as they currently use protease inhibitors to block the activity of the AIDS virus. That potential target is called beta-secretase. It had long been postulated to act as a chemical scissors that helps snip away pieces of excess protein protruding from brain cells, thereby creating the debris that gathers into the toxic plaques called amyloid. The accumulation of these fibrous clumps in the brain of Alzheimer's patients is the likeliest reason for their inexorable decline...
Hackers like an easy target, and computers hooked up to cable modems are potentially the lowest-hanging fruit of all. Especially if they're running Windows. For reasons known only to itself, Microsoft makes its operating system default to friendly mode, entirely open to network sharing. This means when you hook your brand-new PC up to your brand-new cable modem, you unwittingly become a node on a massive network whose members can come and look around your hard drive, perhaps download your financial records...
Then there are the challenges involved in homing in on your target audience. Though Europe clearly offers new licensing opportunities for its own firms and foreign ones, it still cannot be viewed as one big market of 370 million undifferentiated consumers. Cultural and language barriers are very much a factor in consumer choice. And some brand images vary from country to country. BMW cars, for instance, aren't considered to be particularly top of the line in Germany, but are considered luxury cars in much of the rest of the world. Rovers are commonplace in Britain, but they are seen...
...first target was CompUSA, which didn't focus on black customers, even though blacks spend about $750 million a year on computer products. In August the two began urging listeners to send in sales receipts to prove that blacks shopped at CompUSA. They sent five big boxes to CompUSA but got no reply. Then Joyner read on the air an insulting letter that had been faxed to the show on CompUSA stationery. It turned out to be a hoax, and he had to apologize. It looked like the campaign might fizzle...