Word: targetted
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...turned to writing for therapy, and when he was sprung, restructured himself into a one-man publishing house. Now, with a Bluetooth hands-free in his ear and a stack of books in hand, he prowls tourist-filled 50th Street, approaching anyone who seems to fall within his target audience. Last year Relentless signed a four-book deal with St. Martin's Press. Two of his books have been optioned for films...
...Moscow. Politkovskaya, who won praise for her intrepid coverage of Russia's war in the Caucasus, was named one of TIME's European Heroes in 2003. Though she enjoyed the respect of many on both sides of the conflict, she was hated by hard-liners and often the target of death threats; Politkovskaya was mysteriously poisoned during the 2004 Beslan school-hostage crisis while setting up negotiations with the Chechen separatist hostage-takers...
...Suskind asserted that the CIA's torture of "high value" al-Qaeda operatives was wrong, using the tired old refrain that prisoners of war deserve a certain amount of dignity. But members of al-Qaeda target civilians in the most horrific ways. On 9/11, thousands of people in the World Trade Center, in the Pentagon and on Flight 93 were burned or crushed to death. The lucky ones died instantly, but there were surely many others who suffered excruciating pain for hours. Al-Qaeda will never give up, so it is critical to get information from its members that could...
...appreciates retailers' attempts to lead consumers around by the nose. "What might be delicate and delightful to one person is enough to give the next person a migraine," says Gabrielle Glaser, author of The Nose: A Profile of Sex, Beauty, and Survival. To Glaser, the idea that Sony would target women with a smell is patronizing. "It's like 'Oh, Mommy, we understand you.' So condescending...
...decision to target undecided voters turns out to be the least obvious of the many Kerry mistakes ticked off by consultants on both sides. There was the decision not to go negative. (Mocked by Paul Begala with an eye-roll worthy of Paul Lynde.) There was the decision not to respond immediately to the Swift Boats for Truth ads ("John Kerry should have gotten pissed" says one former volunteer). There was the decision to leave get-out-the-vote operations to independent groups - known as 527s - rather than let the central operation mastermind the whole thing...