Word: targetting
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Dates: during 1980-1989
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...economy, the Federal Reserve has been letting the amount of money in circulation rise rapidly. During the first six months of the year, M1, the basic measure of the money supply, which primarily includes currency and checking accounts, grew at a 10.4% clip, far above the Federal Reserve's target range of 4% to 7%. That spurt helped interest rates fall a bit. The prime rate that banks charge on commercial loans has dropped from...
...July the Reserve board voted to lift the 1985 M1 limit slightly, to 8%, but to restore the 7% target in 1986. If the board is to meet those goals, it will soon have to rein in the money supply. Martin and Seger voted against the 7% target for 1986, arguing that faster money growth may be necessary for an economic rebound. The Volcker-led majority, however, was worried that too much money would lead to an acceleration of inflation...
...Argo (see box). It was Ballard who suggested that the Argo's maiden task be to seek the Titanic. Knorr set sail three months ago, the compact submersible on board; after performing routine explorations off the coast of San Juan and the Azores, the crew arrived at the Titanic target zone in the rough seas of the North Atlantic in late August...
...that arcane but widely accepted Nielsen yardstick of "television homes." For those who count heads rather than houses, NBC leads in the number of viewers: 24.9 million to CBS's 23.2 million and ABC's 22.3 million, according to Nielsen. NBC also delivers more of Madison Avenue's prized target audience, the 18-49 age group; here ABC is second and CBS last. Says Joel Segal, executive vice president for broadcasting at Ted Bates Advertising: "By the standards of practically any advertiser...
...introduced nine series, all of which were canceled. Worse, most of the shows were about as sophisticated as a mud- trucking derby. "The saddest kind of failure," says Tartikoff, "is when you aim low and miss. At least when you aim higher and miss, you can hide behind your target and say, 'It's the audience's fault.' " Fortunately for Tartikoff, one night in the dead of that bleak winter his baby daughter was crying, and Dad decided to keep Mom company. He switched on The Tonight Show, where Dr. William H. Cosby, Ed.D. (U. Mass.) was telling a story...