Word: targetting
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Dates: during 1990-1999
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...explained that his team decided on a target audience and designed their product to fill a need. He enthusiastically revealed the secret of Trilogy's success: "You must believe in your idea because nobody else agrees with you and everyone thinks you're nuts...
There has been no conclusive evidence that the death penalty deters crime. And why would it? The criminals society hopes to target are irrational and sick. Consequences, punishments, death versus life in prison without parole--these calculations are likely not made in the minds of the ill and the evil...
...rich. Marketers have known forever that black consumers have a ton of money at their disposal--$425 billion annually--and are quality conscious and extremely brand loyal. Johnson not only created a brand, BET (Black Entertainment Television), but in TV he also found an ideal way to reach the target audience...
...network share took another startling drop--to 61% of the viewing audience. The measure of success has fallen accordingly: Dharma & Greg is considered a "hit" this season with a rating of 10.5 last week; 10 years ago it would have been 57th out of 68 shows and a target for quick cancellation...
...that thing in common, building bridges of understanding," he says. "It sounds fluffy and goofy, but we take it seriously." Aware that Wall Street is asking if he can build as well as cut, he's equally intent on raising circulation 50%, to 1.5 million, an unheard-of target in an industry struggling just to retain readers...