Word: targetting
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Dates: during 1990-1999
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Nobody is saying the scientists who presented their findings at the big retrovirus conference in Chicago last week had anything but the noblest of intentions. Their target was HIV, the AIDS virus, and their focus was on its smallest victims: babies born to infected mothers. Doctors knew that months of intravenous drug treatment during pregnancy can keep HIV from passing from mother to child, but the $1,000-a-day regimen is out of the question in Third World countries, where basic medical care and even clean drinking water are hard to come by. So the researchers launched a study...
...then there's the impending arrival of Oxygen, an all-new cable channel set to debut on Jan. 1, 2000, which will target women and children exclusively. Launched by former Nickelodeon president Geraldine Laybourne, it will rely heavily for its programming on producer Marcy Carsey, the force behind such hit shows as Roseanne and 3rd Rock from the Sun. "There is no diversity on network TV right now," says Carsey. "All the women are young and beautiful and work in the media. They don't seem to have any real problems." Except, of course, for the women...
Gerometta's hit certainly did not go unnoticed by the B.C. women, who began to target Gerometta as the third period wore...
...rhetoric wasn't fancy, but it was on target. The G.O.P. is a party, after all, that owes its post-Barry Goldwater resurgence to opposition to civil rights. And while its leaders from time to time proclaim their belief in racial justice, their pledges have been mostly lip service. They're too genteel for a sheet-wearing bigot like David Duke but all too willing to embrace bigotry if it's dressed in a suit...
...HOME: Michael Graves, postmodern architect, designer of the Portland Building in Oregon and the Crooks House in Indiana, has a new feather in his cap: availability at Target. The discount chain commissioned the architect to create a line of housewares after working with him on the restoration of the Washington Monument, which it's partly funding. He brought forth such potential budget wedding gifts as a toaster, kitchen utensils, a patio set and an ice bucket. Next: Issey Miyake redoes the Big Gulp for 7-Eleven...