Word: targetting
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Dates: during 1990-1999
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...think I have one vision left in me before I die, and it's electric." Fine, but a bicycle in the land of muscle cars? Definitely. Iacocca's EV Global Motors (as in, Electric Vehicle) plans to start distributing the Taiwan-produced E-Bike in February. His sales target for this year is an astonishing 1,000 bikes a week, a goal skeptics say is far too ambitious. "Can Iacocca go from zero to 50,000 in sales in one year?" asks Ed Benjamin, a bike-industry analyst. "Most Americans haven't got a clue what an electric bike...
...wants it? Iacocca is counting on niche markets around the U.S. Retirement communities are an obvious target (he has spent some time playing golf at them lately). Small-town police departments in California already use electric bicycles, mostly made by ZAP Power Systems, a U.S. market leader. Later this year EVG plans to introduce a folding electric bike, which Iacocca figures is just the accessory for the life-style-conscious drivers of minivans and SUVs. "It's like the Trojan Horse," says the prince of promotion. "If I can get enough bikes into garages, then eventually kids are going...
...expelling the U.S. head of an observer mission following last week's massacre of 45 ethnic Albanians. "Europe is outraged, and the climate for military action is a lot stronger than it was over Iraq," says TIME U.N. correspondent William Dowell. "And unlike Iraq, where there was no clear target, the Serb armor and artillery in Kosovo are vulnerable to air attack...
...take some credit for air bags, airline safety measures and the brake light on the rear windshield of cars. She helped push for the first minimum-wage increase in eight years. These are badges that could help her bring independent voters, particularly women, into primaries--and make her a target of conservatives like Forbes...
Revolution Books is in the midst of a year-long fundraising campaign with a $20,000 target for May 1, the 20th anniversary date...