Word: targetting
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Dates: during 1990-1999
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There's more than loyalty at stake, however. The first generation of search engines derived the bulk of their revenues from advertisers chasing their millions of users. But as the Web matures, more and more income will come from online transactions. And what better way to do targeted marketing than to get as personal as possible with as many of your users as will answer your questions? "It's a virtuous cycle," says Kraus. "The more you know about your customer, the more time he's likely to spend on your service and the more you can target that time...
David explains the philosophy of KISS. "KISS108's mission statement, from its inception in1979, was to bring our target audience what theywanted to hear, whatever that might be," he says.""In fact, in 1979, KISS was actually a discostation, because thatB...
...said Mark Potok, the report?s editor. ?Not everyone is a white supremacist. It has a much broader base of support than a few years ago... plots and conspiracies have grown rather dramatically.? Luckily, most conspirators get caught before their plans come to fruition. Banks are an easier target. The Aryan Republican Army managed to rob 22 of them to finance their activities. As Potok says, ?Creating a second American revolution costs money.? Then again, plotting to bomb an IRS building is one heck of a way to land yourself an audit...
Vertex, founded by a Harvard graduate in 1989, is a pioneer in "structure-based drug design." In theory, the idea is plausible enough: if one knows the precise three-dimensional structure of an enzyme target, one can use a computer to design a perfectly complementary "small molecule drug" to jam into the enzyme and disable it, just as a locksmith can build a key from scratch to open a lock...
...crystallography allows us to map out the atom-by-atom three-dimensional structure of a drug target, [especially] the active site," says Brum. "The more precise information we can have about the active site helps us to develop a safer, more potent drug...