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Word: targetting (lookup in dictionary) (lookup stats)
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...find its way. "Let's not forget that when we first got started on AdWords it took us a number of years for it to even catch up with the big numbers of display advertising." But he vowed that the display ad program, as it matured, would scientifically target the right ad to the right user at the right time, giving advertisers valuable data about what was working, and what wasn...

Author: /time Magazine | Title: Behold! The Recession-Proof Google | 10/16/2008 | See Source »

...just stop organizing these kinds of matches so these kinds of people will be deprived their team," added secretary of state for sports Bernard Laporte, former coach of France's national rugby team that has also been the target of some Bronx cheering lately. "We can no longer tolerate French players being [booed] incessantly, or the Marseillaise being [jeered...

Author: /time Magazine | Title: Booing the Marsellaise: A French Soccer Scandal | 10/15/2008 | See Source »

...Eight" public declaration of support from some European leaders for Bush's Iraq policy in the weeks before the invasion. Following the overthrow of Saddam Hussein, Berlusconi sent 3,000 Italian peacekeeping troops to southern Iraq. During Bush's June 2004 visit to Rome, the two leaders were the target of a massive anti-war rally. But Berlusconi, who at the time was growing increasingly unpopular with Italian voters, did not play down his kinship with the President during an interview then with TIME. "We have the same roots. He was in business and sports...

Author: /time Magazine | Title: Berlusconi, Bush's Last Best Friend | 10/14/2008 | See Source »

...Democratic candidate's connections to ACORN are fairly well documented, and the group's field of endeavor - community organizing - makes it a tempting target for GOP strategists. In Chicago in 1992, Obama headed the Project Vote campaign - an organization affiliated with ACORN - which registered 150,000 voters on the city's the south side and helped elect Carol Moseley Braun, the country's first female African-American Senator. As an attorney, Obama worked on the team of lawyers that represented ACORN in a 1995 lawsuit in which it accused the state of Illinois of violating federal polling laws, and spoke...

Author: /time Magazine | Title: ACORN | 10/14/2008 | See Source »

...based on the many ways the social network's 76 million active users define themselves. Age, gender, zip code, hobbies, musical preference, even the kinds of video games people like are among the data MySpace captures from users and shares with advertisers. Like Google, rates vary depending on the target market; MyAd advertisers only pay when a user clicks on their ad, with prices starting at 25 cents per click-through. A suite of analytical tools helps advertisers determine how well their ads are working. You can change your ad anytime...

Author: /time Magazine | Title: MySpace to Businesses: Kiss MyAds | 10/13/2008 | See Source »

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