Word: targetting
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...elaborate on why "no-comment" is a poor response? Not commenting on a rumor tends to raise the question, "Why is the target not responding to this rumor?" Hearers alternately wonder if there is some merit to the rumor, or if the target of the rumor has something to hide. The net result is that uncertainty increases. In experiments, my colleague, Prashant Bordia, and I have found that the no-comment condition results in an increased sense of uncertainty and gives credence to the notion that the [target of the rumor] is attempting to cover something...
However, uncertainty may not be increased if a no-comment policy is put into place prior to the rumor, is strictly followed, and is set forth as the reason for not commenting. Companies that are the frequent target of stock rumors sometimes point to their no-comment policy and are thus able to successfully avoid imparting information that would affect their stock price; by not commenting on anything, they reduce the uncertainty that would arise if they failed to comment on any one particular rumor...
...Harvard sets five percent as its payout goal but has exceeded that mark only once in the past decade. This is in large part due to consistently high investment returns, as the five percent target is based on a projected endowment growth rate of eight percent, which the last decade of returns has proven to be a conservative projection...
...movie settles a few scores for Van Damme, notably in a swipe on the talented Hong Kong directors who had hard times working with him. (He made Hard Target with John Woo, plus two films with Tsui Hark, one with Corey Yuen and five with Ringo Lam; but the Asian director in the first part of JCVD is bored and contemptuous.) Most of the film, though, is unsparing of the Van Damme legend. With the star, now 47, looking puffy and played out, and with so many references to his off-screen philandering and drug use, the movie bears comparison...
...current standards for foundations and other charities that receive tax-exemptions. Harvard sets five percent as its payout goal, but it has exceeded that mark only once in the past 10 years. This is in large part due to consistently high investment returns, as the five percent target is based on a projected endowment growth rate of eight percent, which the last decade of returns has proven to be a conservative projection. Last year, governmental pressure led top Harvard officials to encourage deans to come up with programs to up spending through the use of strategic payouts and decapitalizations...