Word: targetting
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...that the challenge this time is to "compete with American cinema, without betraying our own identity". To broaden the appeal, he also cast stars from across Europe, like Spaniard Santiago Segura, Germany's Michael Herbig, as well as Australian wrestling colossus Nathan Jones. "We could either have aimed to target 60 million viewers in France alone, or 300 million potential viewers throughout Europe. I decided to go for the second option," Langmann said...
...patient's immune system well before the surgery?or, to be more exact, to deplete the immune system's T cells, which normally patrol the body looking for foreign invaders like bacteria, viruses and tissues from outside donors. Several days before the transplant surgery, Sachs' team used drugs that target and eliminate these cells to wipe the immune slate clean. Then the team transplanted the kidney along with donor bone-marrow cells. What happened next was surprising: the bone marrow rebuilt the immune system but this time as a chimera?a hybrid of both the donated organ's cells...
...deep voice and feline self-assurance. Her appointment to the top spot in 2005 came with an announcement of extreme corporate confidence that belied her scant experience: the brand aimed to double revenues through 2011. True, she was young, female and European and therefore uniquely in touch with her target customer. But Gucci's execs also knew that Giannini was a genius with handbags?fashion's red-hot commodity. She was, after all, one of the designers who helped create Fendi's blockbuster baguette, the tiny bag that ignited the accessories frenzy that continues to drive luxury's bottom line...
...about--any game involving violence. When she plays the bunny game, Lily is learning about computers and refining her hand-eye coordination. So that's all good, right? Just to make sure, I called Susan Gregory Thomas, author of Buy Buy Baby, a scorching investigative study of how corporations target underage consumers. She also happens to be the most technologically aware mom I know. Or, as I now call her, Susie Joykiller...
...Delegate Hunt An unprecedented number of Americans will vote in primaries and caucuses on Feb. 5, a result of states elbowing ahead on the electoral calendar. While both parties have varying rules for allocating delegates, the sheer number of contests forces candidates to target just a handful of key states...