Word: targetting
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...lower-income shoppers probably will not spend as much on discretionary purchases. Forty-four percent of consumers polled in WSL Strategic Retail's How America Shops survey said they expect to spend less this holiday season. "This year customers won't trade up," says Cohen. "If I am a Target shopper I will stay there. Last year I was a Wal-mart shopper going to Bloomingdales because I felt good...
Will advertisers see it that way too? In early November, both Facebook and MySpace announced new schemes that would allow advertisers to more closely target messages. The idea is that if ads are made more relevant, more people will click on them, which in turn will boost the fees the sites can charge for them. MySpace's new "hypertargeting" strategy scans profile pages for keywords and sells ads against them. If you say you love burritos, for example, a banner ad for Taco Bell might appear at the top of your page. Facebook, on the other hand, involves its members...
...Democratic strategy on the FISA legislation in the House is equally foolish. There is broad, bipartisan agreement on how to legalize the surveillance of phone calls and emails of foreign intelligence targets. The basic principle is this: if a suspicious pattern of calls from a terrorist suspect to a U.S. citizen is found, a FISA court warrant is necessary to monitor those communications. But to safeguard against civil-liberty abuses, all records of clearly nontargeted Americans who receive emails or phone calls from foreign suspects would be, in effect, erased. Unfortunately, Speaker Nancy Pelosi quashed the House Intelligence Committee...
...proposals target not only the biggest, but also the smallest: the amount of land a farmer has to own to be eligible for aid would rise. At the moment that stands at 0.3 hectares, less than the size of a football field, and the Commission says the administrative cost of dealing with such postage-stamp holdings is often more than the subsidy itself...
...years in office, former French President Jacques Chirac successfully brushed off press allegations and legal inquiries into suspected corruption during his earlier reign as mayor of Paris by citing constitutional immunity. Now six months out of the Elysée, and its executive protection, Chirac finds himself the target of an embezzlement investigation that may wind up going to trial, with him as the key defendant...