Word: targetting
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...usually building a local workforce from the ground up in savagely competitive labor markets. "Everyone talks about the huge populations, but in reality there's only a tiny number of people qualified for the jobs you need--and everybody's fighting for them," says Ron Leonhardt, 41, Target's director of human resources in the region. Leonhardt oversees the hiring of many of the 500 workers in Target's sourcing operations in six Chinese cities and 1,200 IT, creative and financial employees in India...
...Target has no stores in those countries, so Leonhardt couldn't rely on the hip, friendly Target brand to draw recruits--a far cry from the U.S., where the retailer is a household name and sought-after employer. "We're competing against IBM and Dell and brands that are already huge out here," he says. "Everyone wants to show their families they work for a big name." Recruiting at top Chinese universities, Leonhardt would show the swoosh and the bitten apple, logos the students readily recognize as Nike's and Apple's. "But when I showed them the red bull...
...shows on the first day of work. "It's pretty frustrating, as you can imagine," he says. Employers there thus use what's called a keep-warm strategy, in which newly approved hires are plied with informational packets, calls from executives and even small gifts for their parents (Target sends stuffed versions of its mascot, the dog Bull's Eye), before their first day of work. Appealing to workers' filial loyalty is so critical in India that some employers fly parents to headquarters for visits, and at least one is said to offer parents free Internet service. Target competes...
...that belong here, and obviously candidates that can be admitted to Harvard, but yet have the capacity in athletics from a basketball standpoint to help us raise the level of our program,” Amaker says. “I think we’ve been able to target those kids, we’ve been able to get involved with those kids now, and we’ll see if we can get those kids.”Recruiting hasn’t been the only challenge for the rookie Crimson coach. He has had to quickly learn...
...Faculty of Arts and Sciences (FAS) embarked on a five-year capital campaign focusing on the College, hoping to bring in $250 million. The campaign was wildly successful, reaching its goal in three years and prompting Bok and then-FAS Dean Henry Rosovsky to raise the target to $350 million. According to Bok, the chance to broaden financial aid convinced alumni that it was fair to raise the amount solicited mid-stream. “The argument that really convinced them was the idea that there had been lots of inflation and we had to have a lot of money...