Word: targetting
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...these shows also target a timely anxiety: the middle class's fear of falling. The things these shows give away-health care, a house, college-have been among the foundations of social mobility. You might not be rich, but if you worked hard, you could secure them and give your kids a shot at doing even better. But all are becoming wildly expensive. The Scholar minces no words about these worries. College, says its narrator, is "the single best chance to grab a piece of the American Dream. But now the price of admission is threatening that dream." Even...
Starbucks isn't the only nonmusic company to think CDs will boost the bottom line. Victoria's Secret, which started the trend with a line of classical CDs back in 1988, recently sold a Bob Dylan compilation in its lingerie shops. Target is selling an exclusive EP from singer Rob Thomas, and Cracker Barrel Old Country Stores are serving up a special disc from country stars Alison Krauss and Union Station. Pottery Barn has put out more than 70 different titles, with music touted among its top-grossing product categories. The Gap, Restoration Hardware, Lane Bryant and Eddie Bauer have...
...found that the industry conducted extended research on the psychological aspect of product preference to aggressively target female smokers in their product design,” Carpenter said...
...While the tobacco industry continues to target female smokers today, their current strategies are more multi-faceted and less readily identifiable than they were decades ago,” reads the study...
...While the tobacco industry continues to target female smokers today, their current strategies are more multi-faceted and less readily identifiable than they were decades ago,” reads the study...