Word: targetting
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...object of this attention smiles at all the inferences--not least because, at 59, Freston is old enough to be the granddad of his target ticket buyer. He was in Park City, Utah, he says, at the invitation of Robert Redford, whose Sundance Channel is owned by Viacom. When at a film festival, see a film. Hence his presence at Hustle & Flow. "I couldn't believe the articles--'God, he stood up when the movie was finished!' There were 1,000 people standing up in the room. I was one of the last guys to stand," Freston says...
...true to MTV values, both personally, as a U2 fan, and as a businessman, believing that interesting content can make money. "Audiences want variety--in their television, in their video games and in their movies," says MTV Films senior vice president David Gale. "By making lower-budget movies that target different tastes, you can be successful with a younger audience. And they are the ones who go to the movies...
...companies that believe and practice a localized strategy aren't immune to political backlash. McDonald's, for example, adapts its menus to local taste; its restaurants serve Kiwi burgers in New Zealand and wine in France. But that hasn't prevented the fast-food chain from being a favorite target of French protesters. And General Motors has for decades made cars in Germany under the German brand Opel. But when GM last fall moved to stem years of heavy losses at its European operations by cutting 12,000 jobs, about 20% of the work force, the newsweekly Stern...
...investors are eating it up. Assets in life-cycle funds--also called target-date or target-maturity funds--jumped more than 65% last year, to $44 billion, with people buying them mostly in retirement plans like 401(k)s and IRAs. The Federal Government is a fan too, adding them to its employee-retirement plan this summer. President Bush has even suggested offering them for proposed privatized Social Security accounts...
Another warning: each fund has its own one-size-fits-all mentality--and that size might not be yours. The American Century My Retirement 2025 Portfolio, for example, aims this year to have 67% in stocks, 28% in bonds and 5% in a money market. Yet Vanguard Target Retirement 2025--pursuing the identical goal--holds a 59% stock, 41% bond split...