Word: targetting
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...what their peers earn - and argue for bigger raises. Declaring War on Junk Food Calling obesity a "European-wide problem of epidemic proportions" - no surprise there - the European Commission last week vowed that the battle of the bulge will be a high priority over the next five years. Target No. 1: junk food ads. Health and Consumer Protection Commissioner Markos Kyprianou warned that unless the food industry backs off from marketing sugary, salty, fat-saturated products to youth, Brussels could introduce legislation restricting ads during children's TV programs. In March, the E.C. will begin working with the food industry...
Jennie Mather left biotech company Genentech also out of frustration when, she says, her bosses wouldn't accept her approach to fighting cancer. She argued that what really counts in a target protein--that is, a protein that causes a disease and that a drug would aim to disable--is the protein's surface. Because a body's natural antibodies do their work entirely on the cell's exterior, she reasoned, drugs should work the same way. Such thinking was heresy to Genentech, whose scientists, she says, generally analyze a target's entire genetic structure. "They were just interested...
Genentech says it pioneered the use of antibodies that target the surface protein of cancer, and its popular drugs work on that principle. Nevertheless, Mather saw a way to carve several years out of drug development and left to found Raven Biotechnologies, a drug-discovery company based in South San Francisco. She created a process to keep cells alive outside the body, so she could test her theory in the lab. Her efforts paid off. In December the U.S. Food and Drug Administration approved one of her drugs for human testing. The drug, called RAV 12, is a protein that...
...military history. While it seems as if the almost-daily attacks in Iraq are scattered throughout the country, in reality the insurgent are largely confined to a single Sunni dominated area. Additionally, while the attacks on United States military personnel receive the most coverage, they are not the target of the majority of violence. Rather, the attacks are carried out on an assortment of totally innocent civilians: Iraqis working with the Coalition forces, or foreign aid workers with no connection to the Western military presence...
...author’s goal was not to demonstrate an objective reality, but rather to cause doubt and to dissuade a certain target group from choosing Viguard,” the statement said...