Word: tark
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Dates: during 1980-1989
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UNLV, which was put on probation in the late 1970s for NCAA transgressions, is one of the superpowers of college basketball. In a city that worships winners, "Tark the Shark" Tarkanian is a patron saint, with the highest winning percentage (82%) in the sport. Along with that come use of a Cadillac, a base salary of $173,855 and a percentage of postseason revenues that could reach $80,000. (UNLV President Robert Maxson's salary is $123,500.) Tarkanian also has an endorsement contract with Nike shoes, a promotional arrangement with a Vegas nightclub and a sporting-goods store...
...immoral. "If a player so much as walked into a casino," Williams declares, "everyone would rise up and say, 'No, no, uh-uh, forget it.' I mean, just the idea of it is offensive. That's like our one normal thing: college basketball. The word would get back to Tark in about seven minutes...