Word: tarka
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Dates: during 2000-2009
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...dubbed the "sincerity box" by the press. Unlike Foot, she rarely campaigned on the streets, but swirled efficiently through high-tech plants, bakeries, farms and wool mills. At each stop, she took an obsessive interest in what was shown her, asking in detail how thermostats were made at a Tarka Controls factory in Inverness, discussing the fine points of beer with workers at Robinson's Unicorn Brewery in Stockport...
Entrepreneur Beatrice Tarka was commuting between France and California every month and finding the websites on which she booked her flights totally frustrating. So she decided to start her own. The result, mobissimo.com may turn out to be the Google of travel searches: a lightning-fast way to comparison-shop among all the booking services. No selling. No scams. No charge...