Word: tarr
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This song never made the big time, but with the help of Vicki & CBS Operation Match did. The volume of returned questionnaires doubled in the last week before the deadline and Tarr, Crump, and Ginsburg could begin to plan a big summer. They set up offices in New York, Cincinnati, Chicago, Pittsburg, San Francisco, Los Angeles, Bloomington, Detroit, and Boston...
...Tarr attributes the summer slump to a lack of time for organization of these new areas. Because they worked through summer schools, Operation organizers sometimes had as little as eight weeks time to make advertising and press contacts, win approval for their product, and finally collect and program questionnaires...
Despite relative successes in San Francisco and New York, over the whole country Operation Match had incurred a sizable loss, and they were going to need additional capital to keep going. Somehow, Tarr and company found a New York firm--Data Processing, Inc.--who agreed to support them financially. Tarr and Crump had been joined at the end of the spring by Ginsburg, who had dropped out of Cornell ("Out of boredom," Tarr says) during the spring term. By mid summer, Vaugh Morrill had lost interest and had decided to leave the corporation. Therefore, under the present arrangement, Tarr, Crump...
With their Avco 1790 computer humming through thousands of responses on a quiet street in Wilmington, Tarr, Crump, and Ginsburg seem anxious to get on to other things. For instance, there are the 200 page movie script and 30 capsule plots for a T.V. situation comedy that Crump's roommate, John P. Bochner '66, has written on the match theme. Ginsburg is Bochner's agent, and he is now trying to get both the movie and the T.V. series produced. From the "fabulous contacts". Tarr says were established throughout the country this summer, the corporation is beginning to inundate...
...Tarr thinks colleges who want to match freshmen roommates, and businesses who want to select personnel, will provide the next market for Compatibility Research. He has hired a research company called Potentials, Inc.--a group of new Ph.D's from the University's Psychology and Soc Rel departments--to work on the questionnaires for these areas as well as for the high school match...