Word: tarred
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...Massachusetts defeats North Carolina in college basketball. Sure, there's regional bias on this one. But who cares. The victory was big inside and outside Massachusetts. UNC was hailed as possibly the best college team ever. And the Tar Heels jumped out to an 11-0 lead. But UMass, playing under fiery coach John Calipari, didn't back down. It took UNC into overtime and then took over. The nation was shocked, and at last, UMass had the national respect it deserved...
When North Carolina men's basketball Coach Dean Smith's Tar Heels take to the hardwood floor this season, even the most casual observer of college athletics will notice the striking uniformity of the sneakers worn by the defending national champs...
Only the closer follower of collegiate sports, however, will equate that uniformity with the multi-million dollar sports-endorsement industry. Through an endorsement agreement between Smith and Nike Incorporated, all of the Tar Heels sport Nike basketball shoes...
...return for the tremendous exposure that the Tar Heels give to Nike and their products, the Beaverton, Oregon based sports supplier donates all of the school's sports equipment at no charge. Nike has similar arrangements with the University of Southern California and the University of Miami...
...while Kentucky Coach Rick Pitino addressed the student body and Tar Heels partied at the Dean Smith Dome, the leaves in the entry of Briggs Cage were undisturbed and the only noise came from passing cars on Harvard Avenue...