Word: tarring
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...from now." Putting his precept into practice when he took over P. Lorillard Co. 2½years ago, Chairman Lewis Gruber, 63, rescued his aged (founded 1760), slipping company by gambling heavily on smokers' future desires. He changed the filter and blend of Kent cigarettes to cut down tar and nicotine and -as he says in the kind of phrase that sounds snappy around a boardroom table -give smokers "less of the things they have been smoking filters to get less of." Result, in the statistics that look wonderful on a boardroom chart: Kent's domestic sales zipped...
Still puffing hard on the trail of whatever it is that makes heavy smokers the commonest victims of lung cancer, the pioneer researchers in the field have brought out another cold-comfort report: the tar from pipes and cigars is as potent a cancer-causing agent to mice as that from cigarettes. The investigators were Dr. Ernest L. Wynder of Manhattan's Sloan-Kettering Institute and Adele B. Croninger of St. Louis' Washington University. As co-author they loyally listed their former chief, the late great Surgeon Evarts A. Graham, onetime chain smoker who died of inoperable lung...
Cigar and pipe smokers get less lung cancer than heavy cigarette smokers, but more cancer of the mouth. The researchers got at least as many cancers on mice with cigar and pipe tar as with tar from cigarettes (whether paper-or leaf-wrapped). So, they conclude, if smoking is to be eliminated as a cause of cancer, the dangerous substances must be eliminated from all forms of tobacco...
...orange as they ripen on the trees. But Florida nights average so warm that oranges often remain green even when fully ripe. Since U.S. housewives want orange oranges, the Florida orange industry turns green oranges yellow by exposing them to ethylene gas, then colors them orange with a coal-tar dye called...
...next March 1, Florida orangemen pleaded that the stuff had not been proved to be harmful in the minute quantities that might enter an orange eater's system. Overruling the U.S. Court of Appeals for the Fifth Circuit, the Supreme Court held that in the coal-tar provisions of the Food. Drug and Cosmetic Act of 1938, "harmless" plainly means absolutely harmless, and that therefore Red 32 "is not to be used at all." Unless Congress amends the law, Florida orangemen are going to have to convince housewives that yellow oranges can be just as good as orange oranges...