Word: tars
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Dates: during 1950-1959
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Working with Research Assistant Adele B. Croninger, Drs. Graham and Wynder obtained tar from a machine which "smokes" thousands of cigarettes, then painted the tar on the backs of mice. It produced scores of cancers. While these skin cancers are not identical with lung cancer in man, they are so similar that the researchers are confident that human lung tissue reacts the same...
Said Dr. Ochsner: "This study of Drs. Graham and Wynder [published in Cancer Research, out this week] has proven beyond any doubt that in tobacco tar there is an agent which produces cancer. If we could find it and extract it, smoking might not be harmful. But, on the basis of the number of people who are smoking now, I predict that by 1970 one out of every two or three men with cancer will have cancer of the lung-or one out of every ten or twelve men living...
...Lyon and Joe Cullman have achieved phenomenal growth for their companies with opposite selling techniques. Lyon used plenty of noise in his ads (little Johnny's annoyingly unforgettable cry) and bold slogans ("No Cigarette Hangover"). Cullman was content to push Parliaments with dignified understatements ("removes much of the tar-keeps all loose bits of tobacco from reaching your lips") and snob appeal. Both approaches worked. Since Lyon became president in 1945 he has pushed Philip Morris sales from $185 million to $315 million last year, its profits from $6,800,000 after taxes to $11.3 million. Since 1941, Cullman...
...held out the lure of East-West trade to Europe, but the sweet talk has always contained more saccharin than sugar. For the last seven years France has signed an annual trade treaty with Russia's satellite, Czechoslovakia, exchanging phosphates and machinery for pottery, wood pulp and coal-tar products. The pacts have not worked out well. In 1951 the Czechs and French exchanged only 60% of the agreed quota, and last year the figure was down...
...interrogated in closed session, but found not to be subversive." "Certain other" committees, Gallagher added, "do not have full regard for the truth and hide the subversive effect of their own unsubstantiated attacks on education and religious freedom." But this is no reason, said Gallagher, for harassed educators to tar Jenner's committee with the dirty brush used to counterattack Joe McCarthy. He concluded: "Where we find honesty and integrity coupled with high principles and sound operations, with an absence of headline-seeking and a genuine desire to strengthen free institutions...