Word: tars
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
...immediate success. Says James Dowd, Liggett's marketing chief for generics: "We heard that generic cigarettes would just not sell because cigarettes are such an image product. But we've shown the industry something else." Liggett's generics come in six styles, including menthol and low tar...
With its new Lucky Strike filters, American Brands is starting its biggest new-product effort since it successfully launched Carlton low-tar cigarettes in 1964 (current market share: 2.3%). Lucky Strike filters are available in just three-quarters of the U.S. Lucky Strike nonfilters, a favorite of World War II G.I.s, once had 40% of the market, but now have only .8%. The company is aiming the new-style Lucky at the same upscale smokers who have become the industry's favorite target. Spokesman Rukeyser points out that the ad campaign shows "people in successful situations" rather than...
...cleaners for the home are light colored, indicating subtly to women that the machines are light in weight and easily maneuverable; a similar model may appear in a bold, primary color when its intended buyer is a man who wants the machine for heavy garage duty. Brands of low-tar and -nicotine cigarettes sport labels with large white areas and light-colored letters to convey a feeling of purity. White on cans of light beer and diet soda connotes low calories...
Francis-between eye and eye. Fish float in the sky, evoking the early Christian ichthys; a wretched tar baby hangs on a crucifix. It is a moralizing vision, as the grotesque ought to be: Alexander's art has always had a strong political and religious strain...
...beam down a hurricane on Colombia (where, he notes wryly, "coffee is one of the two major crops"). Then, when Superman foils his scheme, Webster uses Gus' computer skills to discover virtually all the elements of Kryptonite. It is when Gus improvises the last unknown element-cigarette tar!-that Superman turns bad and fights the still good Clark Kent to the death and beyond...