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Vita Manga Est. Last week the menthol drive reached its peak of intensity, proclaimed by full-page ads that touted every gimmick that adman can conceive and machine execute. Philip Morris (Marlboro, Parliament) launched Alpine on a national scale, billed it not only as a long, low-tar, lightly mentholated cigarette with "the longest filter yet," but as one of the few cigarettes since Camel to come in a package with a picture on it (of an Alpine mountain). Brown & Williamson, whose "Thinking Man" Viceroys thoughtlessly slumped 20% in the first quarter, clawed back with two new filters: the mentholated...

Author: /time Magazine | Title: TOBACCO: It's the Menthol That Counts | 8/3/1959 | See Source »

...Percivall Pott in 1775. The disease disappeared when the sweeps were taught to wash themselves clean of the carcinogenic soot. Lung cancer from inhaling chromate-ore dusts and nickel-refining fumes can be prevented by the wearing of masks, coupled with adequate ventilation. Even the cancer-causing tobacco-tar fractions isolated by Sloan-Kettering's Ernest L. Wynder (TIME, April 27) seem most potent when their powers are reinforced by irritation or by another chemical-perhaps from automotive or industrial exhausts...

Author: /time Magazine | Title: Medicine: Cornering the Killer | 7/27/1959 | See Source »

...clock one morning, as Bill's black Dauphine-Gordini headed towards Fontainebleau, he jammed on the brakes on a deserted stretch of the road and pulled out his pistol. Dominique jumped out of the car as Bill started firing-five shots in all. Hit, Dominique clawed at the tar roadway in her frenzy to crawl away, was still writhing when Bill calmly dumped a can of oil over her and set her on fire. As he started back to Paris and the apartment of his "official mistress," who was to provide him with an alibi, he could...

Author: /time Magazine | Title: FRANCE: Billy the Ca | 6/22/1959 | See Source »

Blind Lead the Blind. Oil fever sent men searching in the unlikeliest places on the unlikeliest leads. A miner in California, Edward Doheny, sniffed oil when he spotted an ice wagon loaded with tar jolting along a Los Angeles street before the century's turn; he rustled up another prospecting pal, Charles Canfield, and with pick and shovel they dug a 4-ft. by 6-ft. shaft 165 ft. down into the nearby tar pits, struck a field that was to flow more than 70 million bbl., lead to the discovery of another 6 billion...

Author: /time Magazine | Title: OIL: The Greatest Gamblers | 5/25/1959 | See Source »

Yakking in the Blue. At the outset, Kerouac warns what he is up to: "The other night I had a dream that I was sitting on the sidewalk on Moody Street. Pawtucketville, Lowell, Mass., with a pencil and paper in my hand saying to myself 'Describe the wrinkly tar of this sidewalk, also the iron pickets of Textile Institute, or the doorway where Lousy and you and G.J.'s always sittin and dont stop to think of words when you do stop, just stop to think of the picture better-and let your mind off yourself in this...

Author: /time Magazine | Title: Books: Grooking in Lowell | 5/18/1959 | See Source »

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