Word: tars
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FROM United States Tobacco Co. came an announcement this week that it has changed the filter and tobacco of its King Sano brand so that the smoke now carries "26% less tar than any other cigarette." Of ten major brands in fierce competition for the filter-cigarette business, five claim that their filters filter best-and each backs its claim with an impressive array of tests. The argument over which to believe has interested the Federal Trade Commission and Congress. Says Congressman John A. Blatnik, chairman of a House subcommittee that investigated cigarette advertising: "There are so many claims...
...problem is important because filters are largely responsible for the new boom in cigarettes. After a sharp dip in 1953-54, when medical tests indicating a cancer-cigarette link were widely publicized, sales have come back to hit a new record this year (see chart). Smokers worried about tar and nicotine pushed filters, with their "thousands of filter traps," to 38.5% of the market last year, will increase the percentage to 45% of a market that promises to top $5 billion...
...from the fact that cigarette testing is still an inexact science. There is no uniform standard on how many cigarettes need be sampled, which automatic smoking machines to use, how strong, long or frequent the puffs should be, how to trap the hundreds of different substances lumped together as "tar." Result: each company naturally uses whatever tests serve it best...
...trying to plug its own filter brand (called Rothmans) at the expense of the industry. The company is struggling to win a major market in Canada, and Supersalesman O'Neil-Dunne, speaking in Toronto, claimed that Rothmans' king-size filter brand yielded 14.4% to 38.7% less tars than the four other bestselling Canadian filters. Furthermore, "an increasing section of scientific opinion believes that if the tar intake from a single cigarette were reduced to 18 milligrams,† there would be a significant reduction in the risk of lung cancer...
...least two U.S. filter brands - Kent and Hit Parade - carry less than 18 mg. of tar, while King Sano has 18.5 mg. and Parliament 19.6 mg., says Foster D. Snell, Inc., an inde pendent testing and research firm...