Word: tars
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...chemist's pride, in switching world commerce around by his inventions of synthetics for natural products, swelled last week when he read the news bulletin just published by the National Geographic Society. That bulletin was specific. From coal tar,* air-nitrogen, cotton, corn & wood, chemists have been making things from fertilizers to rayon cloth, from paint to pearls...
Their coal tar red wrecked the business of Levant farmers who had been raising madder plants for madder red. A similar misfortune befell the indigo plant cultivators of India. In New Zealand kauri gum diggers are becoming impoverished. Chile, once boastful of its natural nitrate monopoly is humble. Synthetic rubber is a fact, although heretofore more expensive than Malaya and Sumatra natural rubber...
...From coking, a ton of coal gives 12 gals, of gummy coal tar. From coal tar, chemists have fractioned off more than 300 intermediates (esters, ethers, alcohols, etc.), from these intermediates about 200,000 coal tar products (dyes, perfumes, flavors, medicines, resins). William Perkin, London chemist, made the first coal tar dye (Perkin violet) in 1856, by accident...
...saber-tooth tiger was a common animal in North America during the Pleistocene age, but the genus is now extent. The specimen now in the Museum was found in Rancho La Brea, near Los Angeles. The region was formerly a tar pool, but is now an asphalt deposit. Animals became trapped in the tar pool when they came to eat other animals caught in the tar...
...white elephant, adorned with tar and talcum powder, strolled down Fifth Avenue, Manhattan, at 12 noon, trailing behind her a train of toy trolley cars, each painted, in large letters, with the name of that excellent hostelry, The Hotel Roosevelt, what would this be? It would be a publicity stunt. What would a hardboiled, wise, cynical, alert newspaper reporter think it was? He would think it was a front-page story. This, at least, was the opinion which intelligent persons were compelled to adopt after witnessing last week in Manhattan an example of journalistic susceptibility to unoriginal press-agenting...