Word: tars
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...immediate success. Says James Dowd, Liggett's marketing chief for generics: "We heard that generic cigarettes would just not sell because cigarettes are such an image product. But we've shown the industry something else." Liggett's generics come in six styles, including menthol and low tar...
With its new Lucky Strike filters, American Brands is starting its biggest new-product effort since it successfully launched Carlton low-tar cigarettes in 1964 (current market share: 2.3%). Lucky Strike filters are available in just three-quarters of the U.S. Lucky Strike nonfilters, a favorite of World War II G.I.s, once had 40% of the market, but now have only .8%. The company is aiming the new-style Lucky at the same upscale smokers who have become the industry's favorite target. Spokesman Rukeyser points out that the ad campaign shows "people in successful situations" rather than...
Francis-between eye and eye. Fish float in the sky, evoking the early Christian ichthys; a wretched tar baby hangs on a crucifix. It is a moralizing vision, as the grotesque ought to be: Alexander's art has always had a strong political and religious strain...
...beam down a hurricane on Colombia (where, he notes wryly, "coffee is one of the two major crops"). Then, when Superman foils his scheme, Webster uses Gus' computer skills to discover virtually all the elements of Kryptonite. It is when Gus improvises the last unknown element-cigarette tar!-that Superman turns bad and fights the still good Clark Kent to the death and beyond...
...female voice, with her resounding alto in the famous song, "Sweet Little Buttercup." Other successful numbers include Sir Joseph's description of his rise to the first admiralty of the navy--accompanied by his sister, cousins, and his aunts--and the Captain and Deadeye dust, "Merry Maid and the Tar," which goes into encore verses...