Word: tartar-control
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Duff BeerDuff, Duff Lite, Duff Dry, Raspberry Duff, Duff Dark, Tartar-Control Duff, Lady Duff, Duff Gummy Beers...
...take a new tartar- control toothpaste into Des Moines or the Quad Cities because it wouldn't require people to change their behavior by brushing their teeth more," theorizes Watts Wacker, senior vice president of the survey-research firm of Yankelovich Clancy Shulman. "But I wouldn't take a tartar-control mouthwash there, because that requires change in usage patterns." Iowans are even contrariant enough to believe still in the superiority of American automobiles: foreign-car sales are only half the national average...
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