Word: tartare
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Dates: during 1980-1989
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...just began eating squid when I came to this fair two years ago," said Alicia Silva, who had traveled from San Jose with her husband Joe and their children Amelia and Joseph, all gathered around a picnic table as they breakfasted on golden fried squid rings dipped in tartar sauce...
...Gulfport, Miss. Jim Vandenberg, manager of the Catfish Shak restaurant, pours the last quart of pickle relish into the industrial-size tub of tartar sauce for the catfish later that morning in Biloxi. The Bush campaign originally wanted a crayfish boil, but wiser heads counseled that crayfish are a Louisiana dish; catfish are regarded as Mississippian...
Marketers view Iowans as stubbornly resistant to change; they are unlikely to be the first to try new types of products. "I would take a new tartar- control toothpaste into Des Moines or the Quad Cities because it wouldn't require people to change their behavior by brushing their teeth more," theorizes Watts Wacker, senior vice president of the survey-research firm of Yankelovich Clancy Shulman. "But I wouldn't take a tartar-control mouthwash there, because that requires change in usage patterns." Iowans are even contrariant enough to believe still in the superiority of American automobiles: foreign-car sales...
...there so many different choices involved in buying toothpaste? When seeking to clean your teeth, you must first choose among brands, then among as many as four or five flavors, and then among sizes. After that, you have to choose between the regular and the tartar control formulas. Lastly, you need to decide whether you prefer the regular tube or the allegedly useful pump dispenser...
Brother George's reticence is a bit frustrating. On the other hand, his spare comments enhance a sense of mystery and allure. Photos of his sister in her 20s reveal mischievous Tartar eyes and a determined jaw. In the 1940s, she could have been one of the European film beauties who used only one name, like Valli and Annabella. In the '80s, her diary could yet make her a "hot property." Perhaps even now, Meryl Streep's telephone is ringing off the hook...