Word: tartikoff
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...business now," says B. Donald ("Bud") Grant, president of CBS Entertainment. Some industry observers wonder whether the networks can afford to churn out new programming year round. Replies Grant: "The question is: Can we afford not to? If we can improve the viewer level, it's worth it." Brandon Tartikoff, NBC's programming chief, agrees: "I think if we get more aggressive in the summer, it's going to pay back big dividends...
...will be host of a week-long series about the disease on the Today show. In what must be a television first, she will broadcast footage of her own intestine, taken during a recent colon exam. (She's fine.) Couric has also joined longtime friend and cancer activist Lilly Tartikoff (whose husband Brandon died of Hodgkin's disease in 1997) and Hollywood fund raiser Lisa Paulsen (who specializes in connecting celebrities to worthy causes; see following story) to finance a public-education campaign and urge more aggressive research into colon cancer...
...first thing Paulsen did after she was introduced to Couric by Lilly Tartikoff was line up an A list of celebs to add their limelight to the cause, including NYPD Blue star Dennis Franz, whose father died of colon cancer; St. Louis Cardinal Eric Davis, whose colon cancer was diagnosed when he was 35; and TV's Judge Judy, who lost her mother to the disease. The cash is coming from corporate sponsors. Aetna US Healthcare and others have pledged a total of $10 million, and another $10 million is due from the entertainment industry. But what gets people...
DIED. MARTIN DAVIS, 72, creator of Paramount Communications; of a heart attack; in New York City. Former boss to Hollywood heavyweights Michael Eisner, Barry Diller and the late Brandon Tartikoff, the famously temper-prone executive took over the company from Gulf & Western in 1983--and doubled its stock value in his 11 years at its helm. Among his better-known takeover attempts: an ultimately unsuccessful bid to wrest Time Inc. (parent company of TIME) from Warner Communications...
...Tartikoff was not just the most successful TV programmer in history, he seemed to be having the most fun at it. He never tired of discussing the arcana of scheduling or parsing the reasons for a particular show's demise. The programmers who followed him could talk the talk, but they lacked his verve, instincts and humor. (Once, asked if he had anything else to offer if his new fall schedule fizzled, he replied, "My resignation.") Tartikoff truly loved TV--even the crummy stuff he put on between hits like Miami Vice and L.A. Law--and all that went into...