Word: tartikoff
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Dates: during 1980-1989
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...summer, Hall's ratings have slacked off a bit this fall. (The kids who constitute his main audience, explain show executives, have gone back to school.) Through it all, Tonight's ratings have remained relatively stable. "This race is not a sprint, it's a marathon," notes Brandon Tartikoff, president of NBC Entertainment. "Whatever burns the brightest, fades the fastest...
Generations' game is considerably more radical. A program integrating the two races as equal partners might just attract more viewers among blacks, who constitute a significant 20% of the daytime audience. "Nobody," says NBC entertainment President Brandon Tartikoff, "had tried to create a show for a large black population that exists in daytime audiences. I thought we should do it." Serials, moreover, can be long-lived (Guiding Light is in its 37th year), and NBC thinks it has designed a breakthrough, "a new automobile for the late 20th century," says Tartikoff...
...network shows like Alfred Hitchcock Presents and The Days and Nights of Molly Dodd have been picked up by cable, which is developing its own movies and series as well. Although each channel takes only a sliver of the viewing pie, collectively they hurt. Says NBC Entertainment president Brandon Tartikoff: "We're being nibbled to death by these piranhas known as CNN, Lifetime and Sunday Night Football...
...Fusco. He actually claims to have invented me. Sure, he talks like me, laughs like me, jokes like me, even sort of looks like me. But I'm 230 years old and he's 35, barely old enough to have a bar catzvah back home. Also important is Brandon Tartikoff, president of NBC Entertainment, who admits I am a personal favorite. We keep everyone off the set, supposedly to maintain the illusion that I'm real but actually to maintain the illusion that I'm an illusion. This reporter from TIME (here it's a magazine, not a dental drill...
...feel good about watching with your family. It was all car chases and breasts and characters yelling at each other and saying Yowie!" Carsey and Werner (who had since left ABC and formed their own production company) revived their idea and took it to NBC, where Entertainment President Brandon Tartikoff had been thinking of putting Cosby in a family series after seeing one of his monologues on the Tonight show...