Word: tartikoff
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Dates: during 1990-1999
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...Give the customers what they want" -- for more than a decade, NBC Entertainment chairman Brandon Tartikoff followed that ancient maxim with awesome consistency. Such small-screen phenoms as L.A. Law, Cheers and The Cosby Show entered American living rooms and hearts during King Brandon's reign, transforming NBC from a Johnny Carson joke into the industry powerhouse. NBC has led the networks in the annual ratings regatta since 1985, but this year's margin of victory (over No. 2 ABC) was as thin as a soap opera's plot...
...been trumpeted as the boldest in years. Faced with growing competition from cable, independent stations and the Fox network, programmers for the Big Three say they want to take more chances, to strike out in new directions. "Tried and true equals dead and buried," NBC Entertainment chief Brandon Tartikoff told a gathering of advertisers last spring. A heady sentiment. But watching the two dozen prime-time shows being unveiled by the networks this fall is a deflating experience. The creative revolution is still a long...