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Ultimately, Nestle settled on three aguas frescas: a simple strawberry, a more complicated tamarind drink (made from a tart, vanilla-bean-like pod) and an exceedingly complex horchata, made from rice, cinnamon and other spices. "Everyone has their own family recipe for horchata," says food developer Vida Leong. "We mixed and blended for weeks until we matched what we considered the gold standard." So far, their efforts are paying off. The three aguas frescas have been doing well in California and Arizona and will roll out around the country in the months to come...

Author: /time Magazine | Title: Inside the Food Labs | 10/6/2003 | See Source »

...Secretary William Cohen during the Kosovo campaign. Among other things, Cohen didn't like Clark's conducting press conferences from NATO headquarters in Brussels that might step on the Pentagon's preferred message. So Cohen had Army General Hugh Shelton, Chairman of the Joint Chiefs, telephone Clark with a tart midwar message: "The Secretary of Defense asked me to give you some verbatim guidance, so here it is: 'Get your f______ face off the TV,'" Clark wrote in his 2001 memoir. (Cohen declined to discuss Clark...

Author: /time Magazine | Title: Brass Ambition | 9/29/2003 | See Source »

...taste "Its sweet yet tart flavor mixes perfectly with numerous vodkas," boasts the press release...

Author: /time Magazine | Title: People: Sep. 1, 2003 | 9/1/2003 | See Source »

...only soft-drink entrepreneur chasing this market. Tommy's Naked Sodas are all-natural beverages made with cane sugar (as opposed to the corn syrup that has sweetened sodas since the late 1970s). Tommy's orange actually tastes like an orange, and his lemon-lime is crisp and tart, not sugary. Fizzy Lizzy is a line of natural beverages made using only fruit juices and seltzer. Steap Green Tea Sodas is the first brand to be certified organic. Steap's microbrewed drinks come in such traditional flavors as cola, root beer, orange and lemon dew, but contain no additives...

Author: /time Magazine | Title: Soft Drinks For The Rest Of Us | 8/18/2003 | See Source »

...last week the network chiefs, like guilty spouses, denounced reality TV as a cheap tart even as the scent of its perfume still clung to their collars. And they pledged their renewed fidelity--We mean it this time, honey!--to "original, quality scripted entertainment...

Author: /time Magazine | Title: Is It A New Reality? | 5/26/2003 | See Source »

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