Word: tartufo
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Dates: during 1983-1983
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Still, for the ice cream mainliner, the name of the game this summer is that calorific Italian stuff. One of the biggest gelato wholesalers, Tartufo Italgelateria, Inc., of San Gabriel, Calif., supplies elegant restaurants and hotels nationally; its gelato will make its debut this month in supermarkets in the Southeast. Next week another variety, called Geláre will be test-marketed by Borden, Inc., in Houston, Dallas, Columbus and Pittsburgh, with an eye to eventual distribution throughout its 28-state market. "This is the best-tasting product we have tried," says Robert Kirby, a Borden's group vice...
...prices can be deceptive. A pint of Baskin-Robbins at $2.35 contains 50% air. Tartufo's gelato at $2.49 has 9% air. Most of the gelati are made with expensive imported equipment and costly ingredients, such as vanilla extract at $55 a gallon. Some of the recipes call for painstaking manufacture. The Geláre mix is quickly cooled, "aged" in tubs, churned and finally frozen to 20° F below zero over a 24-hour period...