Word: tastee
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The rookie might as well get a taste of what it’s like. He’ll probably be out there next season.
Wendy's is also using the Tim's expertise in baked goods to experiment with breakfast, a category the chain hasn't touched for 20 years. Its first try was a disaster. "It was expensive, and it wasn't portable," Schuessler says. Since that experience left such a bad taste...
While previous research indicated that tobacco companies marketed their products to women, this study focused on the industry’s efforts to attract female smokers through the design of cigarettes themselves—including their shape, color, and taste.
Carpenter and her team found that cigarettes were designed in long, thin styles to create feminine appeal. The industry exploited the common misconception that these products were safer than regular cigarettes—one reason women tend to choose the slim styles. These cigarettes also matched female taste preferences, with...
The study explains that 18-to-24-year olds are especially vulnerable to “peer pressure, acceptance among social groups, and looking more mature.” To capture this market, companies focused on “visual (color), taste (via flavors) and aroma variations.?...