Word: tastee
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Read: "A Taste of the Future."
The new national ad campaign plays off the McCafé name. In one spot, for example, a chore - ironing one's shirt - becomes a much more pleasurable "choré" with McCafé coffee in your hand. That's kind of cute, but why don't the ads highlight the company...
If customers don't respond, however, Thompson promises they'll be reminded of the value. "We are not going to sweep under the rug the affordability aspect," Thompson says. "This is a long-term awareness campaign. You will see everything from taste, indulgence, convenience and price point across the body...
Sanford was once a lonely voice for fiscal restraint in Congress, one of the few Republican revolutionaries of 1994 who kept faith with the Contract with America. Back then, his bumper stickers said "Deficit" with a Ghostbusters-style slash through it, and his apocalyptic speeches chronicled how debt had destroyed...
How Sex Works: Why We Look, Smell, Taste, Feel and Act the Way We Do By Dr. Sharon Moalem 274 pages; Harper