Word: taster
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Dates: during 1970-1979
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...wrote the Declaration of Independence, made the Louisiana Purchase and dispatched the Lewis and Clark Expedition was also a multifarious taster of art, a dilettante. Lacking a theory, Thomas Jefferson was blessed with an eclectic curiosity about aesthetic experience. As architect, he drew up some of the most refined structures in all Georgian building-Monticello, the Richmond Capitol and an "Academical village," the university of his native Virginia. He also had a devouring and insistent eye for detail; designs for stair rails, coffee urns, goblets and garden gates flowed from his hand. He systematically assembled a library, "not merely amassing...
...laboratory chemist, went on trial late last month on charges of selling fraudulently labeled wine, the scandal was inevitably pronounced "the wine trial of the century." That may be a slightly extravagant claim; commenting on the scandal, a London Sunday Times cartoon showed a more restrained British wine-taster savoring the events and declaring, "not a great trial but an interesting one." Nonetheless, the episode has proved an embarrassment to France's wine industry, which is proud of its supposedly fraud-proof control standards...
...Francis Pruszynski of Worcester won their tickets in a lottery sponsored by Zayre, the discount chain store. "I entered eight of these contests--Maxwell House, Taster's Choice, and some others. Coffee is big on these things," said Mr. Pruszynski. "However, the best deal was the one Aqua Velva gave. They put you on a private plane and flew you with six other people to California...
...sales come from it-but Americans have been imbibing less of it. During the 1960s, annual per capita consumption dropped from 15.8 Ibs. to 13.4 Ibs., as more Americans turned to soft drinks. Maxim, which is General Foods' freeze-dried coffee, is being outsold by Nestle's Taster's Choice. Says Cook: "To get on the shelf, Nestle's had come in with some very attractive inducements"-price deals for grocers, coupons, vigorous advertising campaigns...
...veteran vice presidents and centralizing far-flung product research. He has a salesman's high hopes for several products that are test-marketed: Brim, a decaffeinated coffee; Master Blend, a mix of freeze-dried and spray-dried coffee that would cost less than either Maxim or Taster's Choice; Oven Top, a chicken or turkey dressing that can be cooked without a bird; and Soft-Swirl, a mousse dessert. Meanwhile Cook faces mandatory retirement in less than three years, and the company has to pick a president who will be his heir apparent for the chairmanship. "Obviously," says...