Word: tasterous
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...laboratory chemist, went on trial late last month on charges of selling fraudulently labeled wine, the scandal was inevitably pronounced "the wine trial of the century." That may be a slightly extravagant claim; commenting on the scandal, a London Sunday Times cartoon showed a more restrained British wine-taster savoring the events and declaring, "not a great trial but an interesting one." Nonetheless, the episode has proved an embarrassment to France's wine industry, which is proud of its supposedly fraud-proof control standards...
...Francis Pruszynski of Worcester won their tickets in a lottery sponsored by Zayre, the discount chain store. "I entered eight of these contests--Maxwell House, Taster's Choice, and some others. Coffee is big on these things," said Mr. Pruszynski. "However, the best deal was the one Aqua Velva gave. They put you on a private plane and flew you with six other people to California...
...sales come from it-but Americans have been imbibing less of it. During the 1960s, annual per capita consumption dropped from 15.8 Ibs. to 13.4 Ibs., as more Americans turned to soft drinks. Maxim, which is General Foods' freeze-dried coffee, is being outsold by Nestle's Taster's Choice. Says Cook: "To get on the shelf, Nestle's had come in with some very attractive inducements"-price deals for grocers, coupons, vigorous advertising campaigns...
...veteran vice presidents and centralizing far-flung product research. He has a salesman's high hopes for several products that are test-marketed: Brim, a decaffeinated coffee; Master Blend, a mix of freeze-dried and spray-dried coffee that would cost less than either Maxim or Taster's Choice; Oven Top, a chicken or turkey dressing that can be cooked without a bird; and Soft-Swirl, a mousse dessert. Meanwhile Cook faces mandatory retirement in less than three years, and the company has to pick a president who will be his heir apparent for the chairmanship. "Obviously," says...
...know, Will Rogers says that we haven't had a real President since Abraham Lincoln, just Vice-Presidents; well of course, Harding was a guy who'd stand up for his rights and do what he wanted, but he had this food-taster, he wanted to make sure his food taster went along with him wherever he went, until he went off to Alaska without his food-taster and he came back dead.... You must remember: nothing just happens, everything is planned...