Word: tastier
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Sometimes franchisers launch a company simply by making an old product better. In 1982 Ted Rice, a Kansas City TV cameraman, brought home a cinnamon roll he had bought from a vendor and asked his wife Joyce, a schoolteacher, if she could make a tastier one. After she came up with a delicious specimen topped with streusel and a thin layer of vanilla icing, they tried selling her rolls at state fairs and arts-and-crafts shows. When long lines started to form, they knew they had a hit. The Rices opened their first T.J. Cinnamons shop in Kansas City...
...General Foods expects, consumers decide bran flakes and raisins stay fresher and tastier in the new-style packaging, the company may put its other brands in plastic...
...only to make names -- for someone else. That is the mission of a coterie of corporate-identity consultants who create names for new companies and products. Anspach Grossman Portugal, a New York City consulting firm, oversaw Libbey-Owens-Ford's metamorphosis into Trinova, and suggested Consolidated Foods adopt the tastier name of Sara Lee Corp. Siegel & Gale, another New York company, persuaded United States Steel to transform itself into USX. San Francisco-based NameLab christened Nissan's Sentra car and Honda's luxury Acura model...
...argue that the cattlemen and the futures markets have overreacted to what will be a temporary increase in supplies, but ranchers say that the short-term impact is proving to be severe. Nor are they comforted to know that dairy cattle produce low-quality meat, which cannot compare with tastier ranch beef. "Any extra tonnage is bad," says Paul Hitch, owner of a major feedlot in Guymon, Okla. "If a million cut-rate Chevies come on the market, even Cadillac is going to lose some sales...
...charismatic Christian revival has accelerated and spread into new social strata. While often opposed in outlooks, values and interpretations, both the Eastern religious-humanistic psychologies and the Pentecosal movement challenge the prevailing scientific-secular-liberal orthodoxy. Liberalism is founded on the notion of progress, specifically a bigger and tastier economic pie each year, made possible by the ever-expanding industrial machine. But now, according to Rifkin...