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Sweet Smell of Success. A whiff of the rat-tat-tattle machinations of a poison-penned Broadway columnist and his hatchetman; with Burt Lancaster and Tony Curtis cracking whiplash dialogue (TIME, June...

Author: /time Magazine | Title: Cinema: CURRENT & CHOICE, Jul. 8, 1957 | 7/8/1957 | See Source »

Sweet Smell of Success (Hecht, Hill and Lancaster; United Artists) is a high-tension jolt into the rat-eat-rat, rat-tat-tattle world of a monstrous Broadway columnist (Burt Lancaster) and his favorite hatchetman (Tony Curtis), a pressagent who has swapped his soul for a mess of items. No self-respecting vulture would be caught in the company of these carrion slingers. Says Curtis the flack of Lancaster the gossipist: "You got him for a friend; you don't need an enemy!" Says Burt to Tony: "I'd hate to take a bite...

Author: /time Magazine | Title: Cinema: The New Pictures, Jun. 24, 1957 | 6/24/1957 | See Source »

...with a symbolism that appeals to the unconscious. MR practitioners are convinced that most shoppers buy irrationally, to satisfy unconscious cravings. To explore the cravings-and to learn why some men smoke cigars, or how women choose shoes-MR interviewers use such psychological tests as the Rorschach cards, the TAT (Thematic-Apperception Test) or even the formidable MMPI (Minnesota Multiphasic Personality Inventory). They often interview their quarry in groups, because there prejudices may be revealed more freely, like confessions at a revival meeting. As with psychologists in other fields, their conclusions often seem to be commonplaces dressed up in Freudian...

Author: /time Magazine | Title: Medicine: Psychology & the Ads | 5/13/1957 | See Source »

...Tat...

Author: /time Magazine | Title: Letters, Feb. 4, 1957 | 2/4/1957 | See Source »

...Senator Lorenzo Tañada of the Citizen's Party, Magsaysay had made no stipulation about one term, he said. In fact, he told TIME'S James Bell last week, "Laurel and Tañada came to ask me to lead a military coup d'état. I told them I had been a dictator once- when I was running a guerrilla area during the war. I never killed anyone in those days. I didn't want to be a dictator again because this time I might have to." Then Laurel and Tañada came...

Author: /time Magazine | Title: THE PHILIPPINES: Smiles in the Barrios | 2/4/1957 | See Source »

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