Word: tathamlaird
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...promote P. & G.'s Biz, the Chicago advertising agency of TathamLaird & Kudner has flooded TV with spot commercials showing Actor Eddie Albert using the product to remove stubborn berry stains. For Axion, Manhattan's William Esty agency has turned out TV spots starring Arthur Godfrey. He holds up a bloodied table napkin or a child's dress stained by chocolate ice cream and demonstrates how Axion helps clean them. Godfrey was hired, says Ward Hagan, a Colgate vice president, "because he's so sincere and believable...
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