Word: tatsuo
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Dates: during 2000-2009
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...Tatsuo Yoshida, senior analyst at UBS Securities Japan, says, "Nissan is very shrewd leveraging politicians and political power." Nowadays, many local and regional politicians jump at the chance to be perceived as sensitive to environmental concerns and so are eager to partner with Nissan. "They want an EV-assembly site or a battery-assembly site as an icon," says Yoshida. "So the motivation of the politicians and the motivation of Nissan matches. It's very clever." (Watch TIME's video about charging your electric car for 60 cents...
...expensive - the i-MiEV costs $47,500 - and the market will take years to reach the level of hybrid sales. "For five to 10 years, EVs will be for city commuters, used in a limited area, while the hybrid is a pure alternative to the conventional vehicle," says Tatsuo Yoshida, senior analyst at UBS Securities Japan. "There needs to be a breakthrough to the battery technology so that the EV becomes a viable alternative to existing vehicles." (See the 50 worst cars of all time...
...that sell to Japan's carmakers; job losses would send more shock waves through the U.S. economy, deepening the recession in what is by far the largest single market for Japanese cars. "What we're seeing is the 30-foot tsunami that not even Toyota can cope with," says Tatsuo Yoshida, executive director and senior analyst at UBS Securities Japan...
...Nissan doesn't knock out consumers with beautiful, sculpted steel or impress them with new technologies, how will it stand out? Some analysts think it won't. "Ghosn came in and turned a carmaker on the verge of bankruptcy into a company with operating margins around 8%," says Tatsuo Yoshida, an auto analyst with UBS in Tokyo. "He turned the company into a sustainable one. That is a huge improvement, but that is perhaps the limit of Nissan...